Ever post something and think, this one’s gonna hit and then it totally flops? Meanwhile, a clip of your dog sneezing three weeks ago gets 4,000 likes for no reason.

That’s TikTok.

But even though it feels random, likes matter. And the first few? They matter a lot.

TikTok Picks Favorites Fast

The app watches what happens in the first 30 minutes or so. If your post picks up a few likes right away, TikTok keeps pushing it. If it sits there with nothing happening, it slows down.

Which is rough because most viewers don’t like stuff right away. They scroll, watch, maybe even enjoy it, and move on.

That’s Where a Little Boost Can Help

Some creators buy TikTok likes just to help new videos get seen. Not thousands. Just enough to give the algorithm something to notice.

Want it to be hands-off? There’s a monthly TikTok growth pack that keeps things moving without you having to stress over every single post.

Let the Likes Work for You

You still have to make content worth watching. But a little spark at the start? That can change everything. Especially on a platform that moves as fast as TikTok.